Never Say Never by Justin Beiber free essay sample

The latest face in music today. Am I wrong? Well, he is by far the most impressive. I am so impressed by the fact that he is seventeen and has not yet hit puberty. I swear his voice hasnt even cracked! Its so cool! His songs are about eight year old versions of stupid love! His Never Say Never album is so inspirational, or so Ive heard from his brain-washed fans. If any one of my friends admitted to liking Justin Beiber, I might just die.

Marketing Fundamentals Essays - Strategic Management, Management

Marketing Fundamentals Essays - Strategic Management, Management Please copy the table below and include it as your cover sheet on 1st page of the submission. The sheet should be before the cover/title page of your submission. ProgrammeBsc. Business Studies and Management Module nameMarketing Fundamentals Schedule TermAugust 2014 Student Reference Number (SRN)1045555 Report/Assignment TitleAsos Marketing Audit Date of Submission (Please attach the confirmation of any extension received)19/12/2014 Declaration of Original Work: I hereby declare that I have read and understood BPPs on plagiarism and that this is my original work, researched, undertaken, completed and submitted in accordance with the requirements of BPP Business School. The word count, excluding contents table, bibliography and appendices, is 2096 words. Student Reference Number: 1045555Date: 19/12/2014 By submitting this coursework you agree to all rules and regulations of BPP regarding assessments and awards for programmes. BPP Business School Contents Introduction4 Marketing Environment4 Porters Five Forces Model4 Swot Analysis5 Internal Weakness7 External Threats7 STAKEHOLDER ANALYSIS8 Management Orientation9 Marketing Mix9 Asos Product9 Asos Price10 Asos Place10 Asos Promotion10 Corporate Social Responsibility10 Bibliography11 Introduction Asos is an online fashion and beauty store operating from London whilst having offices in the USA, France, Germany, Australia and China. Asos clearly aims for the young adults market, as it is said that their focus is of, twenty something referring to adults within that age. The purpose of this marketing plan is an inclusive evaluation to assess the marketing strategy, fair return of the investments and ensuring that Asos meets its objectives. In simple words the audit will classify the strengths and weaknesses, empowering Asos in order to help maintain position in the market, furthermore to overcome any threats and weaknesses the organisation currently faces or is yet to face. Marketing Environment Porters Five Forces Model This model was created by M. Porter in the year 1979.it emphasises on how the five competitive forces effect an industry. These forces help determine the industry on the level of competition and its structure. It can be understood that the stronger the competitive forces in the industry the more unprofitable it is. An Industry with low barriers for entry, having less or limited suppliers and buyers may not substitute products, hence, competitors shall be very competitive. The threats for new entrants determines if it is easy or not to enter the market, as for a fashion industry where profits are high it can be said that barriers to enter are limited and chances are high to find increasing competitors. If new firms/brands enter the market and with greater ideas compared to Asoss, then chances are for Asos to lose its market share. As for the suppliers power, suppliers with a stronger bargaining power tend to sell higher priced or lower quality materials. This affects the profits of firms since they have to pay more for the materials, and if Asos tries to increase its prices then the outcomes could be of having customers switching to different brands. For buyers bargaining power, if they have the power then they tend to demand lower priced product or higher quality products, which rationally does not leave Asos with too many choices but cutting down prices. Substitute products/ services can also be an effective force sometimes, as Asos does not have an outlet, competitors such as HBringing it down to the rival forces which is the most influential force, since it is a fashion market all the rivals compete aggressively for obtaining the market share, which again leads to resulting in lower profits. Swot Analysis The purpose of a Swot analysis is to help the business in developing a stronger strategy by highlighting and considering all of the businesss strengths, weaknesses, opportunities and threats it faces in the marketplace. Strengths and weaknesses are the internal factors of a business i.e., patents, brand name (reputation), location, which can be amended over time if necessary. Whereas opportunities and threats are external factors i.e., competitors, suppliers, prices etc. they exist in the market, and the effects are there which cannot be changed. The benefits of Swot analysis are that it helps concentrate on the important factors influencing the business. It helps in the understanding of the business, highlights

Art history- art of romanesque France Coursework

Art history- art of romanesque France - Coursework Example Latin fathers were Cyprian (bishop of Carthage), Tertullian Septimus, Ambrose the bishop of Milan, Jerome, Augustine, the bishop of Hippo and Gregory the great who was the bishop of Rome from 3rd September, 590 to death (Hughs, 2014). Their theological insights greatly shaped the course of the Christian history. These Latin fathers helped in understanding the Christian doctrine development throughout the millennia. Up to the modern era, their explorations of the scriptures have grounded biblical commentary (Lawrence, 2014). 3. Monasticism is whereby one renounces worldly pursuits to devote fully to Christian work. These included monks (male) and nuns (female). Monks and nuns accomplished many practical roles in the middle Ages. They nursed the sick, accommodated travelers, and assisted the poor. The abbots and abbesses offered advice to the secular rulers e.g. the monastery of Cluny under Abbot Odilo an abbot at the secular collegiate church of St. Martins at Tours (Hughs, 2014). Monasticism also offered the society a divine outlet and ideal with vital consequences for the medieval culture wholly. Monasteries also promoted learning, encouraged literacy as well as preserved the features of the ancient literature like the works of Virgil, Cicero, and Aristotle. Monastic composers also had a role in elevating the scope and complexity of choral music as well as creating the best environment for devotion (Lawrence, 2014). 4. The renaissance of the twelfth century had plenty of changes made at the outset of High Middle Ages including political, economic and social transformations with scientific and philosophical roots. The era is characterized by the rediscovery of ancient roman and Greek authors, a rebirth of classical learning as well as the Greek’s spirit of inquiry recovery (Lawrence, 2014). 1. As Duby wrote, in the medieval era, the pilgrimage routes were paths that were walked by kings, princes as well as ordinary peasants. As a result each town along the way

Women should be advised not to consume any alcohol during their Essay

Women should be advised not to consume any alcohol during their pregnancy Discuss this statement, including relevant research evidence - Essay Example a substance which interferes with the normal development of the embryo or foetus) that readily crosses the placenta† (p.1). There is enough research evidence now to confirm that drinking alcohol during pregnancy can have many different effects physically, neurologically and mentally. The severity of these effects varies widely. According to The American Pregnancy Association these effects are categorized as ‘Foetal Alcohol Spectrum Disorders’ (FASD). The incidence of FASD in children indicates the seriousness of the issue. Statistics presented by the British Medical Association show that 0.21 per 1000 live births in 2004 in England and Scotland, between 0.5 and 2 per 1,000 live births in the US; 4.7 per 1,000 live births in Australian aboriginal populations; 68.0- 89.2 per 1,000 children in part of South Africa and 10 in every 1,000 live births in Canada (p.2-3). The effects of alcohol on the foetus have been adequately documented. The US Surgeon sums it up in their news release when they state â€Å"Based on the current, best science available we now know the following: Alcohol consumed during pregnancy increases the risk of alcohol related birth defects, including growth deficiencies, facial abnormalities, central nervous system impairment, behavioural disorders, and impaired intellectual development†. More specific effects include disrupting cellular activity which alters the transport and utilization of glucose and th is can cause premature cell death. Normal development is therefore interfered with. This is what causes the abnormalities in the physical structure of the foetus and in the central nervous system. For the mother there are also dangerous effects such as risk of miscarriage, infertility, menstrual disorder, pre-term deliveries or even still-births. The National Institutes of Health (2007) attribute the following to prenatal alcohol

Wynn Las Vegas Business Level Strategy Assignment

Wynn Las Vegas Business Level Strategy - Assignment Example Control procedures are in place. Lastly, a general sensitization will be carried with an aim to improve the work of the strategy. An audit of Wynn Las Vegas resulted in the following (Wheelen, 2008). The marketing strategy audit revealed that Wynn targets high-end customers and its product line is luxury in nature. This kind of strategy is on point for the company however they need to incorporate pricing strategies and promotion practices such as advertisements on the internet. Promotion services are also crucial. Their operations strategy has led to a choice of an advantageous location while its planning and scheduling activities ensure efficient handling of customers. Wynn also needs to include capacity planning to ensure that their full capacity is. There is also need for quality assurance to enable feedback and standards are. Information systems is also a strategic area for Wynn Las Vegas although they have disaster recovery, and information security is maintained business intelligence need to be a notch higher. There should also be in-house experts to help them avert from any disaster. Wynn financial strategy is such that they allow for capital budgeting, and an increase in shareholders returns is observed this means that financial control is, and success is guaranteed. Human resource should include recruitment for entry-level professional and allow for employee training. Innovation in Wynn should be should incorporate rewards for entrepreneurship (Strategy Audit,

Wireless Local Loop

Wireless Local Loop Wireless Local Loop Abstract-A local loop connects a subscriber to the service providers switch, this connection is usually a wire; typically copper wire. Advanced studies on the capabilities of copper wire as a transmission medium has made it possible to use the local loop to offer services other than the basic voice service. This technology known as digital subscriber line technology (DSL) utilizes the existing copper wires to provide high speed data services. Optical fibre is a better option particularly for its large bandwidth but cost restricts its use as a local loop. Wireless local loop eliminates the need for wires as the subscribers equipment is wirelessly connected to the providers network. Wireless local loop (WLL) is a popular alternative as it has been deployed in both developed and developing nations because of its advantages. With an ever increasing demand to access the internet, the wireless local loop has evolved seeking to meet such demand. This paper looks at the several wireless local loop technologies as well as its prospects and future as a medium for broadband wireless services. Keywords: Wireless Local Loop, Internet, Broadband INTRODUCTION The local loop refers to the circuit terminating at the subscribers premises connecting the subscriber equipment to the switch of the telecommunications provider. It is the last lap of the providers infrastructure over which services are delivered to the user, hence, the term â€Å"last mile† is also used to refer to the local loop. Copper wires have been the principal candidate for the local loop providing voice service for telephony. However, digital subscriber line technology (DSL) makes it possible to use existing copper wires to offer services other than voice such as data, video, and multimedia services. One form of digital subscriber line technology (DSL), asymmetric digital subscriber line (ADSL) is the most commonly used today. Optical fibre has a lot of advantages over copper wire and that makes it an excellent choice for local loop but its cost is prohibitive. Wireless local loop also known as radio local loop uses radio signals to complete the last lap to the users premises. Wireless local loop is particularly suited to remote locations providing access to providers infrastructure and in areas where the terrain makes it impossible to lay cables. Wireless local loop offers a number of advantages over its wireline counterpart. 1) Fast deployment 2) Low installation cost 3) Low maintenance cost 4) High system capacity There are several wireless local loop (WLL) technologies available, hence, the technology deployed for a particular area will depend on the population density and service needs of the users. The rest of the paper is organized as follows, in section II, the wireless local loop architecture is considered. Section III presents the wireless local loop technologies followed by the wireless local loop for broadband services in section IV. Section V concludes the paper. WIRELESS LOCAL LOOP SYSTEM ARCHITECTURE The wireless local loop architecture is shown in figure 1. The fixed subscriber unit (FSU) is an interface between subscribers wired devices and wireless local loop network. The wired devices can be computers as well as telephones. The fixed subscriber performs channel coding and decoding, modulation and demodulation, and transmission/reception of signal via radio. The base transceiver system (BTS) performs channel coding/decoding, modulation and demodulation as well as transmission and reception of signal via radio. The base transceiver system is also referred to as the radio port (RP). A base station controller (BSC) controls one or more base transceiver systems (BTSs) and provides an interface to the local exchange (switch) in the central office [22]. WIRELESS LOCAL LOOP TECHNOLOGIES A. Microcellular based systems These systems provide low delay, low power and high quality services in a small coverage area. Compared with the cellular based wireless local loop, more base stations are required to cover the same service area. They are typically operated at 800MHz, 1.5GHz, 1.8GHz, and 1.9GHz frequency bands [77]. 1) Personal access communication system (PACS) Personal access communication system (PACS) is a low power radio system for both personal communication system applications and for fixed wireless loop applications. Personal access communication system is optimized to provide basic capabilities to support wireless local loop and additional capabilities to support mobility. The service capabilities of personal access communication system include voice, fax, voiceband data, and wireless digital data. The basic personal access communication handset can handle user with vehicle speeds up to about 50km/hr []. The personal access communication system architecture is shown in figure 2. The radio port (RP) function as radio frequency (RF) modems. Personal access communication system (PACS) uses time division multiple access (TDMA) on the uplink and time division multiplexing (TDM) on the downlink. The personal access communication system protocol supports switching to alternate channels when one radio port (RP) is busy [36]. 2) Personal handyphone system (PHS) Personal handyphone system is a low range personal communications services (PCS) technology that was developed in Japan to support very high density pedestrian traffic and wireless local loop. It is built on a foundation of digital cordless technology and microcell architecture [26]. Personal handyphone system (PHS) personal stations consist of handheld units that can operate as simple cordless phones, as transceivers for communications with other personal stations, or as mobile terminals to access the public switched telephone network (PSTN). The mode of operation must be selected by the user [26]. 3) Digital enhanced cordless telecommunications (DECT) Digital enhanced cordless telecommunications (DECT) is a radio interface standard developed in Europe mainly for indoor wireless applications [26]. Digital enhanced cordless telecommunications is a flexible digital radio access standard for cordless communications in residential, corporate, and public environment. In Europe, digital enhanced cordless telecommunications utilizes the 1880-1900 MHz frequency range. The DECT radio interface is based on the Multicarrier/Time division multiple access/Time division duplex (MC/TDMA/TDD) radio access methodology. Basic DECT frequency (1800-1900 MHz) is allocated to 10carrier frequencies, and the time is organized in frames. Each frame lasts for 10ms and consists of 24 timeslots separated into two fixed parts [37]. The fixed part (FP) consists of three entities; radio fixed port, central system, interworking unit. The radio fixed port terminates the air interface protocol. The central system provides a cluster controller functionality managing a number of radio fixed ports. The interworking unit provides all the necessary function for the DECT radio system to interwork with the attached wireline network; which can be: the public switched telephone network (PSTN), and the packet switched public data network [36]. B. Cellular based systems These systems are characterised by large power, high mobility and relatively low data rate over a large area. Cellular wireless local loop technologies are primarily used to expand the basic telephony services. Typically, they operate in the mobile frequency bands at 800-900 MHz, 1.8-1.9 GHz, and sometimes at 450 MHz or 1.5 GHz. For relatively sparsely populated rural and even urban settings, wireless local loop technologies based on existing cellular systems can be economical and rapidly deployed [77]. 1) Time division multiple access (IS-136/GSM) Time division multiple access (TDMA) is a multiple access technique which divides a channel into a number of timeslots. For TDMA system, there are two prevalent standards: North American telecommunications/electronics industry association (TIA/EIA) IS-136 and European telecommunications standards institute (ETSI) global system for mobile telecommunications (GSM). The IS-136 standard uses Ï€/4-Quadrature phase shift keying (Ï€/4-QPSK) modulation scheme while the GSM standard uses Gaussian minimum shift keying (GMSK) modulation. Also the channel bandwidth of the two systems is different (30 kHz for IS-136 and 200 KHz for GSM). GSM has a frame length of 4.615 ms instead of 40 ms for IS-136 [26]. Although GSM currently dominates mobile digital cellular and provides high quality voice, there has been little activity in using GSM as a wireless local loop platform. Being designed to handle international roaming, it carries a large amount of overhead that makes it unwieldly and costly for wireless local loop applications [36]. 2) Code division multiple access (IS-95/W-CDMA) Code division multiple access (CDMA) is a multiple access technique that employs spread spectrum technique. CDMA (IS-95) is a direct sequence spread spectrum (DSSS) system where the entire bandwidth of the system 1.25 MHz is made available to the user. The bandwidth is many times larger than the bandwidth required for transmitting information [26]. IS-95A standard has been TABLE 1 SUMMARY OF WIRELESS LOCAL LOOP SERVICES developed for a digital cellular system with direct sequence (DS) CDMA technology, operating at 800MHz band. IS-95 based CDMA wireless local loop can support two rate sets. A code channel (traffic channel) operates at a maximum of 9.6 kbps with the rate set 1 or 14.4 kbps with rate set 2. IS-95B offers high speed data services through code aggregation. In IS-95B systems, multiple codes (up to eight codes) may be assigned to a connection [22]. In CDMA systems pseudo-noise (PN) sequences are used for the different user signals with the same transmission bandwidth [26]. Wideband code division multiple access (W-CDMA) in comparison with narrowband CDMA systems (IS-95) use higher chip rate for direct sequence spread spectrum and, thus, spread its information into wider spectrum bandwidth (typically, equal to or over 5 MHz). Thus, data rate per code channel in W-CDMA can be higher than that in narrowband system. The wireless local loop standard defines several options for voice codecs: 64 kbps PCM, 32 kbps ADPCM, 16 kbps LD-CELP, and 8 kbps conjugate structure algebraic-code-excited linear prediction (CS-ACELP) [22]. CDMA based systems offer higher capacity and flexibility compared to other digital standards [36]. C. Satellite based systems These systems provide telephony services for rural communities and isolated areas such as islands [26]. These systems can be either of technology designed specifically for wireless local loop applications or of technology piggybacked onto mobile satellite systems as an adjunct service. Satellite technology has been used to provide telephony to remote areas of the world for many years. Such systems provide an alternative to terrestrial telephony systems where landlines are not cost effective or where an emergency backup is required [77]. A user can access the public switched telephone network (PSTN) via satellite indirectly from a wireless local loop facility through a small satellite terminal and a geostationary earth orbit (GEO) satellite. A very small aperture terminal (VSAT) terminal usually includes a 0.6-2.4 m dish antenna and a transceiver radio (outdoor unit) as well as a set of baseband and intermediate frequency (IF) subsystems (indoor units). In hybrid architectures, the VS AT is connected to a wireless local loop base station through the local switching exchange [24]. D. Proprietary systems These systems are considered proprietary because they are not available on the public wireless networks and are typically customized for a specific application. They generally do not provide mobility. Proprietary systems are, therefore, positioned to provide basic fixed wireless telephony. WIRELESS LOCAL LOOP FOR BROADBAND SERVICES For services requiring large bandwidths, such as video on demand, broadband wireless systems are suitable because of their higher frequency ranges. A. Local multipoint distribution systems (LMDS) Local multipoint distribution systems (LMDS) is a radio based access technology with cellular architecture offering flexible high capacity connections to private users and organizations [8]. Depending on the particular spectrum allocation policy, operation of LMDS systems take place at millimetre waves (typically 28 GHz in the United States and 40 GHz in Europe), enabling the exploitation of more than 1GHz operational bandwidth. This allows a plethora of multimedia services at data rates of hundreds of megabits per second [2]. Interactive LMDS has a point to multipoint downlink and a point to point uplink. The capacity of the return channel is determined by the needs of the individual user [8]. B. Worldwide interoperability for microwave access (WiMAX) Worldwide interoperability for microwave access (WiMAX) is a wireless communication technology capable of providing very high data rates over a large area. According to standards, WiMAX can support up to a 75 Mb/s data rate (single channel) and cover up to 30 miles [6]. The technology can provide fast and cheap broadband access to areas that lack infrastructure such as rural areas [4]. WiMAX technology supports two network modes: point to point (PMP) and mesh. A PMP network is designed primarily to provide for providing last mile access to the service provider, it consists of a base station (BS) and subscriber stations (SSs) and both uplink and downlink channels are shared among the subscriber stations. PMP mode requires all subscriber stations to be within the transmission range and clear line of sight (LOS) of the base station. The mesh network, on the other hand, is a multihop ad hoc network in which all nodes act as relaying routers in addition to their sender and receiver roles [1]. CONCLUSION The advantages of wireless local loop over the wired loop especially in the areas of fast deployment and installation cost continue to make it an attractive option for rural areas and difficult terrains. As with most wireless communication systems, the quality versus coverage area compromise remains an issue. However, the emergence of broadband wireless systems promises quality service over a considerable area, though, cost is a limiting factor. The wireless local loop market is expected to continue to grow in developed countries to compete with wired loop providers and in developing countries to connect many that are without service. REFERENCES [1] D.G. Jeong, and W.S. Jeon, â€Å"Current and future services using wireless local loop systems,† International Journal of Communication Systems, vol 13, pp. 289-301, 2000. [2]A.R. Noerpel, and Yi- Bing Lin, â€Å"Wireless local loop: Architecture, Technologies and Services,† IEEE Personal Communications, pp. 74-80, June 1998. [3] N. Cotanis, and B. Jabbari, â€Å"Wireless local loop radio systems,† Computer Networks, vol 31, pp. 343-352, 1999. [4] I.S. Barbounakis, P. Stavroulakis, and J.G. Gardiner, â€Å"General aspects of digital technologies for wireless local loops,† International Journal of Communication Systems, vol 13, pp. 187-206, 2000. [5] Th. Zahariadis, â€Å"Evolution of the wireless PAN and LAN standards,† Computer Standards and Interfaces, vol 26, pp. 175-185, 2000. [6] R. Conte, â€Å"Satellite rural communications: telephony and narrowband networks,† International Journal of Satellite Communications and Networking, vol23, pp. 307-321, 2005. [7]A. Nordbotten, â€Å"LMDS and their Application,† IEEE Communications Magazine, pp. 150 -154, June 2000. [8] A.D. Panagopoulos, P.M. Arapoglou, J.D. Kanellopoulos, and P.G. Cottis, â€Å"Intercell Radio Interference studies in Broadband wireless networks,† IEEE Transactions on Vehicular Technology, vol 56, No. 1, pp. 3-12, January 2007. [9] K. Lu, Y. Qian, H. Chen, and S. Fu, â€Å"WiMAX Networks: From Access to Service Platform,† IEEE Network, pp. 38-45, May/June 2008. [10] Z. Abichar, Y. Peng, and J.M. Chang, â€Å"WiMAX: The Emergence of Wireless Broadband,† IT Pro, pp. 44-48, July/August 2006. [11] K. Lu, Y. Qian, and H. Chen, â€Å"A Secure and Service-Oriented Network Control framework for WiMAX Networks,† IEEE Communications Magazine, pp. 124-130, May 2007.

A Story About Love Essay -- essays research papers

In Ray Bradbury’s â€Å"A Story About Love†, a young man in his 30’s, Bill Forrester takes up the acquaintance of an elderly woman, Helen Loomis who is in her 90’s. They meet in an ice cream shop and Bill tells Helen that he was in love with her once. She doesn’t know what this means. Helen invites Bill to join her the next day. Bill goes to Helen’s on a daily basis and she tells him stories about far away places that she has traveled to. In their minds, they are able to â€Å"travel† to these places together. Bill eventually tells Helen what he meant when he said that he was in love with her once. He had seen her picture in the newspaper and thought she was pretty. He was going to attend a ball that she was at but found out that the picture was many years old and she was actually an older woman. T...